Uses and Gratification Theory 

This theory focuses on the audience other than the message that the media is giving out.  They ask "what people do with the media", their own person reactions rather than "what the media does to people". This theory was established by Blumer and Katz in 1959. Blumer and Katz also said that media consumers have the will power to decide how they use the media and how it will effect them.

Everyone watches films for different reasons, these reasons may be to connect and identify with the character so they can share the same feelings as them or even to use them as a role model and aspiration. Another reason maybe to educate and absorb information from the news or a documentary.  Other purposes include entertainment such as the Kardashians and social interaction, chatting to friends or on social media arguing for and against some issues within a program.

A example of identifying, educating and also entertainment and interaction is the MTV show Catfish. Catfish started off as a film about a guy who has an online relationship and how he perused it. Once the film was made and the initial verdict was discovered they continued this into a series. The series goes into other peoples online relationships all over America. You can easily identify with these characters as everyone has been mislead or let down before, it educates to the dangers on line, entertains by following others stories and then you can also interact with Catfish through online mediums. 

On twitter I looked into what people were tweeting about on of MTV's biggest shows Catfish to see if it does create awareness and educate others about dating online. There is many many tweets about how everyone loves the show and how they should spread out globally as this is such a world wide issue and one of the most common ways to start a relationship now days. Going through twitter i cam to the conclusion that all the tweets are about either how they find the show or MTV promoting it. There doesn't see to be anyone online who feels educated or realises this it's very dangerous talking online.