Task 4 Group Film Marketing & Strategy- About Time

About Time is a film made by a major company - Universal Pictures,this means that they will be able to spend a lot more money and time in to creating the perfect marketing strategy for their target audience. About time is a typical romantic comedy with the twist of time travel, "At the age of 21, Tim discovers he can travel in time and change what happens and has happened in his own life. His decision to make his world a better place by getting a girlfriend turns out not to be as easy as you might think." - Source http://www.imdb.com/title/tt2194499/ 

Here are some of the following types of advertisement About Time had:

Trailer:http://www.youtube.com/watch?v=7OIFdWk83no 

Most of About Time's marketing is officially made, unlike some films where there are unofficials who provide made posters, interviews with the cast or remake "spin off" of the trailers. Below are some official posters: 

 These posters suggest that the main focus is the two characters, Tim and Mary, Mary is played by a very mainstream and well known actress, Rachel Mc Adams. The imagrey suggests that maybe this is one of their main selling points and also one thing that really did stand out to me was the fact that in every official poster mentions Richard Curtis's previous romantic comedies, Love Actually and Four Weddings which amplyifes their required audience to make the film do extrodinary well. These type of posters where on build boards in the Uk and USA, in the uk they were all over the underground. Showing the audience previous films created by the director will automatically register in their mind if they liked the previous films made, if they do not then they will be put of seeing it. The soundtrack is also a gate way for critics and audiences to be entranced in attending. The soundtrack to about time has very popular artists such as Amy Winehouse, The Cure, The Killers and Ellie Goulding. Another way the major companies have the advantage is having online websites where you can directly book tickets for About time- http://www.abouttimeintl.com/uk/ 

Of course there are premiers also that create fuss and rumours about the up coming film.